Date/Time: Thursday, May 3 | 1:00 - 2:15PM

Speaker: Bobbi Nance, Recreation Results

Category: Programming

Description: Customer feedback is essential in better serving the needs of our communities, but often customer surveys and program evaluations are an afterthought. Learn how to strategically rethink what, when, and how you are asking for customer feedback to produce survey results you can actually use. See examples of underutilized features in most current survey software that can actually be used to make surveying more fun, less repetitive, and even help promote better customer service and marketing efforts.

Learning Objective:

• Identify each step in the Survey Cycle and which areas they have been neglecting.
  
  
• Draft questions and design surveys that will produce the desired data without bias.
  
  
• Utilize new features available with most survey software to improve their survey design.

Speaker: Bobbi is the President of Recreation Results. Recognized as a national leader in performance measurement and innovation, she partners with parks & recreation agencies across the country to develop and implement service-driven plans and systems. Appearing regularly at state and national conferences and schools, Bobbi has 15 years of experience working in the field of parks and recreation in the areas of recreation, facility management, project management, data & analytics, and innovation and has led efforts resulting in national CAPRA accreditation and the Havlick Award for Innovation in Local Government. Beyond her speaking appearances, Bobbi is actively involved in the park & recreation industry by serving on the Board of Regents of Revenue Development & Management School and as a founding member and President of the Women in Leisure Services (WILS) Chicagoland chapter. She is also a former CAPRA accreditation visitor.