WRPA 2018 Annual Conference and Tradeshow

"The Keys to Membership Success"


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Date/Time: Thursday, May 3 | 1:00 - 2:15PM

Speakers: Kimberly Shelton, City of Everett, Hannah Thayer, City of Federal Way & David Clemons, City of Federal Way

Category: Revenue/Customer Service

Description: Many cities are building or considering the construction of a full service community center. Membership revenue is the key to successfully offset operation expenses. The details of this discussion will help them establish an appropriate membership price for their citizens as well as give them tools to attract and retain members moving forward. We will discuss the keys to developing a successful membership by evaluating pricing details, marketing and promotions, touring and closing procedures and membership retention.

Learning Objectives:

  • Establishing the right price for your community based on market demographics, market saturation, and agency goals.

  • Establishing a sales and touring process that is easy to duplicate, results driven and low pressure for your citizens.

  • Sharing practices for successfully onboarding a new member and keeping them engaged in your services.

Speaker: Kimberly Shelton formerly worked for the City of Federal Way, managing all operations for the 72,000 sf Community Center. The center currently collects $800,000 in membership revenue with a fitness space of only 5,000 sf., serving 6,000 members, 30% of whom regularly attend group fitness classes. Kimberly has a bachelor’s degree in Business Administration and a Master’s Degree in Exercise Science and Health Promotion. Her speaking experience ranges from daily fitness classes, staff training, to presenting at the WA State Assoc. of Senior Centers and WRPA.

 Session Approved for .1 CEU Credits


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