Who's Your Audience?

Category: Revenue/Customer Service | Leadership and Management

Date: Thursday, May 4

Dylan Packebush, GreenPlay, LLC

Session Description:

Before you answer, it is not everyone. While this may seem like the obvious answer as agencies that provide services to demographically diverse communities, it is impractical to think that an agency can speak directly to an entire community through their channels of communication like a brochure, online media, flyers, or advertisements. The end result of this type of the strategy of indirectly communicating with everyone is that you won't communicate with anyone. This session will identify ways that an agency can segment their market and identify ways in which participants can enhance their organization's marketing efforts. Topics discussed will include target markets and market segments, and channel and content development.