A Marketing Plan in 6 Easy Steps

Category: Revenue/Customer Service | Leadership and Management

Date: Thursday, May 4

Dylan Packebush, GreenPlay, LLC

Session Description:

Is your agency is looking to develop its marketing efforts? Are you wondering where to start? The best place to start is with a marketing plan that can guide your agency for the next 5 years. This might seem like a big undertaking, but there are basic questions that you can answer and steps to take that will make this process simple, and ultimately effective. This session will identify actionable steps that an agency can take to develop a marketing plan and identify ways in which participants can enhance their organization?s marketing efforts within their specific roles. Topics discussed will include branding, developing goals, target markets, channel development, content guidelines, and evaluation methods.