Science of Influencing: Small is the New Big
Track: Leadership & Management

Thursday, October 13, 2016 | 1:00pm - 2:15pm
Room: The Brig | Garden Room

Speaker:

Jeff Price, Business Management, Everett Parks & Recreation 

Session Description:

When it comes to influencing and persuading others, it is often the smallest changes in our approach that can yield the biggest differences. This session will focus on the "rules of persuasion," how subtle changes in how we communicate can impact other’s behavior, and how this can boost others' involvement in events, programs and community initiatives. The university research and "real world" applications are both compelling and overwhelming – subtle changes in how we communicate and market our programs and services can yield huge dividends, both to our customers and our bottom line. We’ll also see what Dorothy from the Wizard of Oz can teach us about the power of persuasion, too. Join us, won’t you?