Reimagining the Business of Recreation
Track: Leadership & Management

Thursday, May 5, 2016 | 2:45 to 4:00pm

Caroline Wallace, Recreation Consultant, Washington State Play and Parks Structures

Session Description:

Are we running a business? Or providing community services? In all likelihood, parks and recreation providers are probably doing both. But let’s face it, blending the two operating models is not easy. It’s a constant balancing act between competing on the open market, while still holding true to the values of equity, access and community building. This session will address the complexity of this market and provide you with the tools to re-imagine your business approach. Come prepared to talk about innovation and creativity as the foundation of your next business plan!

Learning Objectives:

  • Participants will learn the customer-centric approach studied in business schools and how to apply this model to their own agency.
  • Participants will identify underutilized resources that can be deployed to better compete in the business market.
  • Participants will walk through a SWOT (strengths, weaknesses, opportunities and threats) analysis of a business model and learn to apply the same methodology to their own organization.