Meaningful Measures of Success

Wednesday, April 22 | 1:55pm - 2:15pm 

Session Description: Dashboards, reports and metrics. We’re in a data-oriented world, but we often over collect and under utilize data. Different measurements are useful for different audiences. We will identify the different types of data and measurements, sort them into categories, and discuss how data can be used in multiple levels of the organization. Examples will be provided and generated through participant engagement.

Learning Objectives:

  1. Identify and categorize the type of data we collect.
  2. Learn how data can drive decision-making at all levels of the organization.
  3. Explore how data can help you tell your story.

Speakers: Lynn Zwaagstra

About the Speakers: Lynn has worked in the parks and recreation industry for 30 years, serving in positions at all levels of the profession. She currently works in municipal government as the Director of Parks and Community Services for Kirkland, WA, but has also worked in university recreation and military recreation. Lynn holds a bachelor’s degree in psychology and recreation management and a master’s in park and recreation administration.

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