Writing for the Web
Track: Revenue/Customer Service

Wednesday, May 4, 2016 | 1:00 to 2:15pm

Shelly Smith, Web Content Manager, Seattle Parks and Recreation

Session Description:

Your website is typically one of the first places your customers will look for information about your programs, parks and events. How effectively does your website communicate your key messages? Is your message clear and succinct? This session will teach you to segment your audience for website content, think critically about audience needs, frame those needs accurately and write excellent content. It’s all about focusing on plain language, making information visual and setting goals for your web pages!

Learning Objectives:

  • Participants will learn the keys to developing written content for the web.
  • Participants will learn to identify web audiences and user needs.
  • Participants will learn to simplify website messages, content and information.