Adaptable Data Analysis for Parks & Recreation Professionals 

Wednesday, October 28 | 10:00 AM - 11:00 AM PT

Register Today

Rates: Members = Free, Non-members = $50 

About the Webinar

Data-driven decision-making is a core value of many Parks and Recreation agencies, but when resources are low and demand for analytics is high, how does an organization balance adaptable and organized data systems for a program's operational decisions, streamlined and standardized reporting for leadership, and accessible and transparent metrics for public and outward communication? In this presentation, representatives from Data Analytics and Marketing teams will spotlight how Parks Tacoma leverages a dynamic data fabric comprised of a variety of data sources, integration tools, governance, and metadata, and analytics to understand how parks/facilities are used, popular services, and by what measurable outcomes we are upholding our values. Additionally, they will introduce a sample training framework that embeds data literacy at every level of the organization, ultimately empowering staff to interpret, apply, and act on insights with independence and confidence.

Learning Objectives 

• The participant will be able to correlate data integrity and the impact transparency has on building trust with key stakeholders.

• The participant will be able to compare dashboard features that distinguish the intention of an internal or external audience.

• The participant will be able to activate interdepartmental conversations regarding publication of data for distinct user groups.

About the Speaker

Ava Jakusovszky, Data Analysis Coordinator, Parks Tacoma

Ava Jakusovszky began her career in Parks & Recreation in 2023 after graduating from Cal Poly SLO with a degree in Computer Science and a commitment to applying technology and data to drive community focused outcomes. During her time at Parks Tacoma, Ava has been an advocate for expanding the role of data analytics in the public sector.  With focused interest in database architecture, education and mentorship, UI/UX design, and AI, Ava developed a diverse portfolio of data systems and tools that support operations in Programming, HR, Finance, Planning, Maintenance and more. She also founded the Data Analytics Internship Program to promote public sector data careers to early professionals.

Justin Kocher, Marketing & Digital Media Coordinator, Parks Tacoma

Justin Kocher began a career in digital marketing after graduating from DePaul University. Before working in the public sector, Justin served as a senior digital marketing analyst at Chicago-based agency, Mabbly, managing seven CPC channels and data-driven client reporting. At Parks Tacoma, Justin distills print and digital communications into cohesive campaigns to connect Tacoma residents to recreation. With focused interests in paid media strategy, SEO, website analytics and creative testing, Justin embeds A/B experimentation, site health audits, and targeted campaigns into clear, data-driven creative solutions that put the end-user first.