Spotlight Award Marketing & Outreach

Spotlight Awards highlight excellence and achievements in the field of parks and recreation by honoring the amazing efforts of public agencies. Marketing & Outreach Awards honor efforts to connect and engage community members while encouraging participation in parks and recreation activities.

AWARD CATEGORIES

  • Innovative Outreach & Marketing - Marketing practices or strategies that successfully improved community engagement and positively impacted business efforts. 
  • Promotional Materials - Print or digital media materials that promote a park, facility, program or event and that successfully demonstrated an increase in the level of public awareness.

ELIGIBILITY REQUIREMENTS

  • Marketing and outreach programs and strategies that were implemented during the past two years.
  • Must be a member of WRPA to submit a nomination and to be eligible to win.

EVALUATION CRITERIA

  • Successfully addressed a community need
  • Effectiveness of the promotional material innovative outreach process or marketing strategy.

NOMINATION PROCESS

Selection criteria allows the Awards Committee to honor people, programs and projects of various scale and size. Agencies are encouraged to submit nominations that resulted in a beneficial, or positive impact on their community. Multiple winners may be selected.

  • Complete the online nomination above, where you will be asked to provide the following information:
    • Contact information for nomination
    • Name of promotional material, innovative outreach process or marketing strategy.
    • The year the program or strategy was implemented.
    • A description of the promotional material, innovative outreach process or marketing strategy being nominated.
    • The primary goal of developing the promotional material, innovative outreach process or marketing strategy and whether or not the goal was met.
    • Effectiveness of the promotional material, innovative outreach process or marketing strategy.
  • Email a maximum of three photos or graphics to the WRPA office for the award category you are applying for:
    • Promotional Materials
    • Innovative Outreach & Marketing