Date/Time: Thursday, May 3 | 10:15 - 11:30AM

Speaker: Sarah Sandquist & Kevin Witte

Category: Revenue/Customer Service

Description: The boring old recreation brochure...many of us are still using this as our only tool to market to our customers. Is this still the most effective way to market our programs? In this session, we'll look at examples of brochures from across the country and discuss best practices and trends to keep your guide fresh and engaging. Additionally, we will review alternative marketing ideas to boost enrollment in the middle of the season or when adding programs on the fly. Please bring copies of your brochure to share with other attendees.

Learning Objectives:

• Using brochure samples from across the country, participants will learn about brochure layout trends and best practices.

Speaker: Working in Parks and Recreation for over 15 years, Sarah brings varied experience in program areas and perspective from best practices nationally. Sarah has spoken at a number of WRPA conferences on topics ranging from professional development, innovative programming, and creative marketing strategies.